Reebok, the leading brand in sportswear products, has expanded its horizon with Reebok Deodorants, another step towards strengthening the brand’s longstanding association with its consumers. In an attempt to fulfill all sports and fitness related needs of consumers, Reebok has gone a step further to introduce high-performance deodorants – an essential must have before and after any sporty activity.
Reebok Deodorants, with five fragrances for men, will ensure consumers get the sporty and active feel both on-and-off the field besides having a rejuvenating effect after a long run or workout. The high-performance Reebok deodorants are named Reejazz, Reevive, Reeflex, Reescore, and Reesprint. The product proposition of high performance deodorants is strongly grounded in the brand’s DNA of sport and fun.
The Reebok Deodorant range is especially for men who have some form of activity built into their daily routines – be it workouts, jogging, games, dance, aerobics, or engaging activities. The distribution strategy will aim at maximizing both modern and traditional retail formats. Apart from activating the existing distribution points for deodorants, Reebok will also be retailing deodorants through its widespread store network.